PRIVACY POLICY
Effective Date: 1 January 2025
Last Updated: 1 January 2026
This Privacy Policy describes how Chalian International E-Marketplace Sdn. Bhd. (“Company”, “we”, “our”, or “us”) collects, uses, stores, processes, and protects your personal information when you visit or use https://dramaflow.com.my (“Website”). Our Website mainly offers home essentials, kitchen appliances, fashion products, and digital accessories for personal and non-commercial use unless otherwise agreed.
We process personal data in accordance with applicable Malaysian data protection laws, including the Personal Data Protection Act 2010 (PDPA), where applicable. By accessing or using the Website, you agree to the practices described in this Privacy Policy.
1. Information We Collect
a. Information You Provide Directly
When you place an order, contact us, create an account, or use certain Website features, we may collect:
• Full name
• Email address
• Phone number
• Billing address
• Shipping address
• Payment-related references or transaction information
• Any information submitted through forms, customer support messages, or communications
b. Automatically Collected Information
When you access the Website, we may automatically collect certain technical information, including:
• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Access time
• Referral source
• Cookies and similar tracking technologies
2. How We Use Your Information
We may use your information for the following purposes:
• To process and fulfill orders
• To provide customer support
• To communicate regarding orders, refunds, disputes, or inquiries
• To improve our Website, services, and customer experience
• To prevent fraud, abuse, suspicious activity, and unauthorized transactions
• To comply with legal and regulatory obligations
• To send marketing communications where permitted by law
• To analyze Website performance and business operations
Certain customer interactions, analytics, or support activities may be processed using automated systems, analytics tools, or AI-assisted technologies to improve operational efficiency and customer experience.
We may review, suspend, restrict, or investigate certain accounts or transactions where reasonably necessary for fraud prevention, security, legal compliance, or risk management purposes.
You may opt out of receiving marketing communications at any time by following the unsubscribe instructions in our emails or by contacting us directly.
3. Payment Information
Payments made through the Website are processed by authorized third-party payment service providers. We do not store full payment card information on our servers.
We may retain limited transaction references, payment tokens, refund records, or order-related payment information where as necessary for order processing, fraud prevention, legal compliance, accounting, or dispute resolution.
Please review the privacy policies of the applicable payment providers for more information.
4. Sharing of Information
We may share your information with third parties only where rto the extent required, including:
• Payment processors
• Logistics and shipping providers
• IT infrastructure and cloud service providers
• Customer support systems
• Analytics and advertising service providers
• Legal, regulatory, governmental, or law enforcement authorities where required by law
Certain products, services, or transactions available through the Website may involve third-party merchants, sellers, partners, or service providers. Relevant personal information may be shared where where appropriate to facilitate transactions, fulfillment, customer support, dispute resolution, or related operational purposes.
We do not sell your personal information to third parties.
5. Cookies and Tracking Technologies
We may use cookies, analytics tools, pixels, and similar technologies to improve Website functionality, remember preferences, analyze traffic, personalize user experience, and support marketing activities.
Third-party analytics and advertising providers, such as Google Analytics, Meta Pixel, or similar technologies, may use cookies, pixels, or related technologies to collect information regarding user interactions with the Website.
You may manage cookie settings through your browser. However, disabling cookies may affect certain Website functions.
6. Cross-Border Data Transfers
Your information may be transferred to, stored, and processed in countries outside Malaysia where our service providers, business partners, or technical infrastructure providers operate, subject to reasonable data protection safeguards.
7. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including order fulfillment, customer support, fraud prevention, legal compliance, dispute resolution, accounting obligations, and enforcement of our agreements.
Transaction-related information may be retained for fraud prevention, payment disputes, chargeback handling, tax reporting, and regulatory compliance.
8. Data Security
We take reasonable administrative, technical, organizational, and security measures to protect your personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.
Users are responsible for maintaining the confidentiality of their account credentials and for restricting unauthorized access to their devices or accounts.
However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
In the event of a data security incident, we may take reasonable steps to investigate, mitigate, and notify affected parties where required by applicable law.
9. Your Rights
Depending on applicable law, you may have the right to:
• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Object to certain uses of your information
• Withdraw consent where processing is based on consent
Certain information may be retained where required for legal, accounting, fraud prevention, regulatory, or contractual purposes.
Account deletion requests may require identity verification and may result in the loss of access to order history, account features, and related services.
To make such a request, please contact us using the details below.
10. Third-Party Websites and Services
This Website may contain links to or integrations with third-party websites, payment providers, logistics systems, advertising networks, or external services. We are not responsible for the privacy practices, content, or policies of those third parties.
11. Children’s Privacy
Our products and services are intended for general consumers and are not specifically directed toward children.
We do not knowingly collect personal information from children without appropriate authorization as required by applicable law.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page together with the revised effective date.
13. Governing Law and Related Policies
This Privacy Policy shall be governed by and interpreted in accordance with the laws of Malaysia.
This Privacy Policy should be read together with the Company’s Terms of Service and related policies available on the Website.
14. Contact Information
If you have any questions regarding this Privacy Policy, please contact us:
Chalian International E-Marketplace Sdn. Bhd.
Address:
11-5, Megan Avenue 1, Block E,
Jalan Mayang Sari,
50450 Kuala Lumpur,
Malaysia
Email: support@dramaflow.com.my
Phone: +60 11-6172 2926
Website: https://dramaflow.com.my